Guiding Principles

We use our Guiding Principles every day, whether we’re discussing ideas for new projects or deciding on the best way to solve a problem. They define our approach to everything.

1. Put Clients First: Our dedication begins with our clients, shaping our approach from their perspective. We relentlessly pursue their trust, prioritizing their needs above all else. Our focus is firmly on our clients' satisfaction.
2. Innovate and Simplify: Innovation is not just encouraged; it's expected. We challenge ourselves to simplify processes and value external ideas, recognizing that brilliance can come from anywhere. Embracing new concepts may mean enduring periods of misunderstanding, but we press forward undeterred.
3. Exercise Sound Judgment: Our track record speaks for itself—we consistently make informed decisions based on sound judgment and intuition. Seeking diverse viewpoints, we actively challenge our own beliefs and work to make good choices; always striving for what’s right over what’s easy.
4. Continual Learning: We are never done learning and always seek to improve ourselves. We are curious about new possibilities and act to explore them. Complacency has no place in measures of success.
5. Develop Talent: We set the bar high with every new hire and promotion; investing in the future of exceptional talent. We develop leaders and take our role in coaching others seriously. We work on behalf of our people to invent mechanisms for development.
6. Insist on Excellence: We have relentlessly higher standards. We elevate everything, continually looking for the next level of perfection. And when achieved, we push to elevate further. Never being satisfied with the status quo.
7. Think Big: Thinking small is a self-fulfilling prophecy. We create and communicate a bold direction that inspires results. We think differently and look around corners for ways to serve our clients. Big ideas are applauded.
8. Move Quickly: Time is of the essence, and we act swiftly on decisions that don't require exhaustive deliberation. Calculated risk-taking is encouraged, with a bias towards action over analysis paralysis.
9. Earn Trust: We listen attentively, speak candidly, and treat others respectfully. We are vocally self-critical, even when doing so is awkward or embarrassing. We do not assume that we know everything, but deliver on our commitments. We benchmark ourselves against the best.
10. Lean: We achieve more with less through data-driven decision-making. By continuously analyzing and refining our mechanisms, we reduce waste and enhance efficiency, directly and indirectly boosting profitability. We focus on simplicity and use metrics to ensure every action maximizes value.
11. Dive Deep: We operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath any of us. And no detail is too small for our attention. We dig into every detail until we reach the end; never being satisfied with good enough.
12. Disagree and Commit: It's important to respectfully speak up when we disagree, even if it's tough. We have conviction and are tenacious. We don't just agree for the sake of getting along. However, once a decision is determined, we commit wholly.
13. Deliver Results: Our emphasis lies in concentrating on key inputs to produce tangible outcomes, ensuring that our clients are not only pleasantly surprised but also thoroughly delighted by the remarkable experiences they encounter when working with us. We work hard to be right a lot.
14. Be the Best Employer: Every day, we strive to create an environment where our team members can thrive. We lead with empathy, fostering a culture of success for all. Personal growth is not just encouraged; it is our commitment to each and every member of our team.